Isabelle has been an entrepreneur for last 16 years in retail and educational industry. Now she is also a mom. She is a mom entrepreneur who is always trying to find a better, easier way to run her business. She also tries to provide organic and non-toxic living environment for her baby. She likes to research for the most non-toxic baby products or safe alternatives and share them with new parents. In addition, she is against animal testing and supports cruelty-free products.